The influential policy thinker who coined the term "soft power" examines the changing nature of power since the Cold War, the new ways in which it is exercised, and how those changes impact America's role in the world
In the era of Kennedy and Khrushchev, power was expressed in terms of nuclear missiles, industrial capacity, numbers of men under arms, and tanks lined up ready to cross the plains of Eastern Europe. By 2010, none of these factors confer power in the same way: industrial capacity seems an almost Victorian virtue, and cyber threats are wielded by non-state actors. Politics changed, and the nature of poweródefined as the ability to affect others to obtain the outcomes you wantóhad changed dramatically. Power is not static; its story is of shifts and innovations, technologies and relationships.
Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. Many of his ideas have been at the heart of recent debates over the role America should play in the world: his concept of "soft power" has been adopted by leaders from Britain to China; "smart power" has been adopted as the bumper-sticker for the Obama Administration's foreign policy. This book is the summation of his work, as relevant to general readers as to foreign policy specialists. It is a vivid narrative that delves behind the elusive faces of power to discover its enduring nature in the cyber age.
Joseph S. Nye, Jr. is University Distinguished Service Professor and former Dean of Harvard's Kennedy School of Government. He has served as Assistant Secretary of Defense for International Security Affairs, Chair of the National Intelligence Council, and a Deputy Under Secretary of State. The author of many books, he is a fellow of the American Academy of Arts and Sciences, the British Academy, and the American Academy of Diplomacy.
Pub date: 02/01/11
Price: $27.95/32.50 Canada
6 1/8 x 9 1/4
Selling Territory: W
Rights: First Serial, British Commonwealth, Translation, Audio rights: PublicAffairs
Performance rights: The Wylie Agency
Pub date: 12/13/11
Price: $16.99/19.99 Canada
5 1/2 x 8 1/4
Selling Territory: W
Pub history: 978-1-58648-891-8