SHOPPING CART
SHOPPING CART
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The influential policy thinker who coined the term
"soft power" examines the changing nature of
power since the Cold War, the new ways in which it
is exercised, and how those changes impact
America's role in the worldIn the era of Kennedy and Khrushchev, power was expressed in terms of nuclear missiles, industrial capacity, numbers of men under arms, and tanks lined up ready to cross the plains of Eastern Europe. By 2010, none of these factors confer power in the same way: industrial capacity seems an almost Victorian virtue, and cyber threats are wielded by non-state actors. Politics changed, and the nature of power—defined as the ability to affect others to obtain the outcomes you want—had changed dramatically. Power is not static; its story is of shifts and innovations, technologies and relationships. Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. Many of his ideas have been at the heart of recent debates over the role America should play in the world: his concept of "soft power" has been adopted by leaders from Britain to China; "smart power" has been adopted as the bumper-sticker for the Obama Administration's foreign policy. This book is the summation of his work, as relevant to general readers as to foreign policy specialists. It is a vivid narrative that delves behind the elusive faces of power to discover its enduring nature in the cyber age. Joseph S. Nye, Jr. is University Distinguished Service Professor and former Dean of Harvard's Kennedy School of Government. He has served as Assistant Secretary of Defense for International Security Affairs, Chair of the National Intelligence Council, and a Deputy Under Secretary of State. The author of many books, he is a fellow of the American Academy of Arts and Sciences, the British Academy, and the American Academy of Diplomacy.
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HARDCOVERISBN 978-1586488918 Pub date: 02/01/11 Price: $27.95/32.50 Canada 6 1/8 x 9 1/4 320 pages Political Science Selling Territory: W Rights: First Serial, British Commonwealth, Translation, Audio rights: PublicAffairs Performance rights: The Wylie Agency PAPERBACK ISBN 978-1610390699 Pub date: 12/13/11 Price: $16.99/19.99 Canada 5 1/2 x 8 1/4 320 pages Politics Selling Territory: W Pub history: 978-1-58648-891-8
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