PRAISE FOR THE SIGNALS ARE TALKING:
"Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting..."—Chicago Tribune
"Webb provides a logical way to sift through today's onslaught of events and information to spot coming changes in your corner of the world."
"Sitting somewhere between Nate Silver and The Tipping Point, Amy Webb's book provides a practical guide for leaders - at any level - in the age of Big Data, offering tools for picking out the 'true signal, a pattern that will coalesce into a trend with the potential to change everything' - and land on the right side of disruption."
—Jon Foro, The Amazon Book Review (An Amazon Best Book of December 2016)
"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe."
—Christopher J. Graves, Global Chair, Ogilvy Public Relations
"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes"
—Ram Charan, advisor to CEOs and corporate Boards, author of The
Attackers Advantage and co-author of Execution: The Discipline of
Getting Things Done