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The Big Nine

The Big Nine

How the Tech Titans and Their Thinking Machines Could Warp Humanity

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.

We like to think that we are in control of the future of “artificial” intelligence. The reality, though, is that we–the everyday people whose data powers AI–aren’t actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can’t see and have no input into–one largely free from regulation or oversight. The big nine corporations–Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple–are the new gods of AI and are short-changing our futures to reap immediate financial gain.

In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI–the people working on the system, their motivations, the technology itself–is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don’t share our motivations, desires, or hopes for the future of humanity.

Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.
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Genre: Nonfiction / Business & Economics / Industries / Computers & Information Technology

On Sale: March 5th 2019

Price: $24.98 / $32.48 (CAD)

ISBN-13: 9781549174926

What's Inside

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Reader Reviews

Praise

PRAISE FOR THE SIGNALS ARE TALKING:
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"Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting..."—Chicago Tribune
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"Webb provides a logical way to sift through today's onslaught of events and information to spot coming changes in your corner of the world."
Kirkus Reviews
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"Sitting somewhere between Nate Silver and The Tipping Point, Amy Webb's book provides a practical guide for leaders - at any level - in the age of Big Data, offering tools for picking out the 'true signal, a pattern that will coalesce into a trend with the potential to change everything' - and land on the right side of disruption."
Jon Foro, The Amazon Book Review (An Amazon Best Book of December 2016)
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"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe."
Christopher J. Graves, Global Chair, Ogilvy Public Relations
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"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes"
Ram Charan, advisor to CEOs and corporate Boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done
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