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The Signals Are Talking

The Signals Are Talking

Why Today's Fringe Is Tomorrow's Mainstream

A Fast Company best book of the year
A Washington Post bestseller
Winner of the 2017 Axiom Business Book Award in Business Technology

How do you tell a real trend from the merely trendy? How, for example, will a technology–like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things–affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think–and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”–those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come–challenging us to create our own preferred futures.
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Genre: Nonfiction / Business & Economics / Forecasting

On Sale: December 6th 2016

Price: $11.99 / $14.99 (CAD)

Page Count: 336

ISBN-13: 9781610396677

What's Inside

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Reader Reviews

Praise

"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." --Christopher J. Graves, chairman, Ogilvy Public Relations Worldwide
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"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." --Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage, and coauthor of Execution: The Discipline of Getting Things Done
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"Forecasting the future is a challenging-and absolutely necessary-part of every leader's job. In this ambitious and timely book, Amy Webb shows not only how to identify actual trends and surprises emerging from the fringes but-even more important-how to do something about them so you can thrive in the face of the unexpected."--Craig Newmark, founder,Craigslist
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