How can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization that will stave off competition and keep them at the top of their industry.
Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?
In Leap, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition:
Constant reassessment of core competencies;
Investigate new markets and areas of business so you’re ready to leap when a competitor appears in the field;
Historical research in order to identify and leverage seismic shifts in your industry earlier than your competitors;
Experiment, game out leap scenarios long before a crisis hits;
Build executive intervention into the organizational plan at critical junctures in order to remain nimble.
Leap shows readers where organizations should look to accomplish this sort of reinvention–the technologies that can be used to defeat competitors and the fundamental shifts that will occur in coming years–to help companies become agile and reposition themselves to remain dominant.